Organisation
Company identity. Web enrichment — sector, categories and the business use case, each with a source — arrives in O1-08; until an enriched profile exists and has been accepted, this step stays incomplete.
Pick a client category — it is the benchmark cohort axis.
Enrichment
Web search is not configured in Phase 1, so paste the source URLs — an annual report, an about page. Each is fetched, and a value is kept only when a verbatim quote supporting it is found in the fetched text. Anything unsupported is discarded rather than guessed.